On Wednesday, news broke that MultiChoice had signed agreements with Netflix and Amazon.com to offer the companies’ streaming services through its upcoming DStv Explora.
MultiChoice Group Chief Financial Officer, Tim Jacobs, said in an interview with TechCentral that as more and more studios go directly to consumers, it is becoming increasingly frustrating those consumers to pick content packages and pay for them.
Therefore, the entertainment giant decided to onboard competing streaming television services on its upcoming Explora personal video recorder (PVR) decoder because they want to position themselves as a “super aggregator” of content.
In a presentation published on the Multichoice website alongside its 2020 financial results, the company stated in a section headlined “Further enhancements to customer experience improve retention”, that it had signed the Explora content deals with Netflix and Amazon. The presentation suggested the services would be available as apps on the PVR.
“While we can generically talk about some deals that we’ve signed, we can’t actually talk about the specifics,” Jacobs said, adding that a full announcement will be made within the next week or two. “It’s very close to being launched.”said the CFO.
Now to make more sense as to why MultiChoice would include competitor services on its upcoming platform, after all, Netflix and Amazon Prime Video compete head-on with its own Showmax and DStv Now offerings, Jacobs said “We are providing choice, simplicity and convenience to the subscriber.”