Just a week after the launch of FIFA 22, EA Sports has announced they are exploring the possibility of renaming the game series from ‘FIFA’ to something else.
As crazy as that sounds, the company seems to be in a bad place with the FIFA board as the long-standing partnership has been. EA (Electronic Arts) and FIFA have been synonymous since as early as 1993.
Just recently, Japanese game makers Konami rebranded their Pro Evolution Soccer series (PES) as eFootball as of the latest edition of the game.
With FIFA games, EA has created a beloved franchise with the official Fédération Internationale de Football Association branding. It seems that could soon change as well.
“As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games,”read the statement.
“This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.
“The future of football is very big and very bright. Our priority is to ensure we have every opportunity to continue delivering the world’s greatest interactive football experiences.”
You are probably still wondering why such a decision could even be discussed at the moment with a legacy such as the FIFA game series, however, like many things in this world, money has a lot to do with why a name change is being looked at.
A report from The New York Times has revealed football’s governing body FIFA is demanding at least double the amount of money they currently receive for a new licencing agreement with EA Sports.
FIFA has reportedly been receiving US$150 million annually from the video game franchise but is now pushing for a raise of more than $1 billion spread across a four-year World Cup cycle.
With their previous 10-year agreement expiring at the end of next year, both parties have failed to find common ground after two years of renewal talks.
Through the many years of building its global franchise, EA has continually invested in the partnerships and licenses that are most meaningful to players, and for that, its game is the only place one can authentically play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga and LaLiga Santander among many others.
At the moment, EA is looking into a name change with confidence it can remain successful even without the FIFA moniker.