Facebook may soon introduce a Twitter-like ‘threads’ feature for user posts.
Matt Navarra, a social media consultant pointed out how the social network is seemingly testing a new feature that gives public figures on Facebook the ability to create a new post that’s connected to a previous one on a related subject.
From the looks of it, the feature connects the posts together more visually so friends/followers can easily keep up with updates over time. When the new post appears on followers’ News Feeds, it will be shown as being connected to the other posts in a thread.
While speaking to Techcrunch, the social network explained these threaded posts will have a “View Post Thread” button, which lets followers easily navigate to see all of the posts in the thread. When you tap on the button, you’ll be shown where you can see all the threaded posts connected together in one place.
They were, unfortunately, unable to confirm if or when the test would roll out more broadly to other public figures on its platform or if it would later expand to other Page categories, like Businesses, or to Facebook Groups.
As per the looks of the tests, this feature will definitely be useful for Influencers that have been finding it hard to spread out tied information on campaigns.