As fake news and misinformation continues to flourish on social media, tech companies are tasked with a huge challenge of fighting the vice and ensuring their platforms aren’t used as tools for perpetuating propaganda and distributing content that may cause harm.
Tackling misinformation actually requires addressing several challenges including fake accounts, deceptive behavior, and misleading and harmful content. As the person responsible for the integrity of its products, Guy Rosen, VP, Integrity, provided an update on how they approach each of them.
Facebook takes a hard line against this activity and block millions of fake accounts each day, most of them at the time of creation. Between October and December of 2020, the giant social media platform disabled more than 1.3 billion of them. Facebook also investigates and takes down covert foreign and domestic influence operations that rely on fake accounts. Over the past three years, Facebook has removed over 100 networks of coordinated inauthentic behavior (CIB) from its platform and keep the public informed about its efforts through its monthly CIB reports.
Addiotionally, Facebook also cracks down on deceptive behavior. The company has found that one of the best ways to fight this behavior is by disrupting the economic incentives structure behind it. Teams and systems to detect and enforce against inauthentic behavior tactics behind a lot of clickbait have been built and they’ve also applied the use of artificial intelligence to help them detect fraud and enforce the company’s policies against inauthentic spam accounts.
Misinformation can also be posted by people, even in good faith. To address this challenge, Facebook has built a global network of more than 80 independent fact-checkers, who review content in more than 60 languages. When they(fact-checkers) rate something as false, Facebook reduces its distribution so fewer people see it and add a warning label with more information for anyone who sees it.
According to Facebook, the company has invested in both people and in technology such as Artificial Intelligence which it has used to take down COVID-19-related material that global health experts have flagged as misinformation and then detect copies when someone tries to share them. As a result, the company has removed more than 12 million pieces of content about COVID-19 and vaccines.
Additonally, Facebook connects people to reliable information from trusted experts through centralized hubs like the COVID-19 Information Center, Climate Science Information Center or US 2020 Voting Information Center, labels that are attached to certain posts with reliable information from experts, and notifications that we run in people’s feeds on both Facebook and Instagram.
While Facebook acknowladges that its enforcement will never be perfect even though its being improved all the time. While nobody can eliminate misinformation from the internet entirely, Facebook continues using research, teams, and technologies to tackle it in the most comprehensive and effective way possible.
Source: Facebook Inc.