itel P37 Pro review: A sleek budget smartphone upgrade with AI features

2 Mins read

For about a week now, the itel P37 Pro has been my daily driver following its launch early this month succeeding the P36 Pro LTE. 

itel’s latest device promises some of the most impressive features with evidence of incredible advancements of AI-powered developments in the P37 Pro; from the battery, camera, performance to nearly a second of Face-ID unlock, making it the perfect pick for a low-budget smartphone available with quite a moderate price. 

The Pro comes with Google’s AI features similar to those iOS devices. Additionally, the Pro has included Google’s own Google Assistant, which includes a number of voice-activated functions and is also used to power Google’s visual search engine called Lens.

Inside the neatly glittering coat of gradient blue, the P37 Pro is fueled by an octa-core 1.6GHz UNISOC SC9863A CPU pegged with PowerVR GE8322 GPU and it supports two sim cards. The model has 2/3GB RAM and 32/64GB of expandable internal storage. This comes with a plastic cover, a power brick, USB cable and earphones included in the box. 

The itel P37 Pro is a slim and sleek 6.8 inches FHD that gives off a 90.0% Screen-to-body ratio making it a great device to watch YouTube videos of upto a resolution of 720 x 1600 pixels and gives a great sound output on loudspeaker. 

Similarly to its predecessors, the iTel P37 Pro is powered by Google Android 10 (Go Edition) and that means it comes with regular security updates, faster and easier. This aids fast Google Play system updates, important security and privacy fixes which are regularly sent directly to your phone from Google Play, in the same way, that all your other apps update. 

The 4G ability and Wi-Fi 802.11 makes this even more fascinating and seamless. 

Itel P37Pro comes with front and dual cameras that record up to 1080p@30fps, an AI Lens, LED Flash, HDR and Panorama.  The Dual cameras are 8MP, f/1.7,1/2.0 (Main Camera). The camera does take fairly great images and has improved image stability when recording videos. 

However, itel has not greatly improved its camera quality for the P37 Pro as opposed to its performance which has been enhanced with the addition of AI-powered developments. 

The battery of the P37 Pro boasts of a non-removable Lithium-Polymer 5,000mAh supported with an AI Power Master assistant and standard charging via a micro-USB. Its ability to save power intelligently, and extend the battery life by over 35% is what brings the beast out using the P37 Pro & leaves no worry of the battery running low or weak. 

The device went on a two and half-day streak without a recharge for me. At the extremes, I left a running internet connection, played music and ran several social media platforms in the background and I have still managed to achieve a reasonable amount of battery power left on. 

Owing to the current prevailing conditions due to the pandemic, the purchase of the device has been predominantly online. Retailing at UGX365,000, the itel P37 Pro can be ordered via Jumia and several online platforms.

In addition, you can simply visit itel on its social channels and you’ll be directed to specific shops depending on your location.

itel P37 Pro review

If what you need is a sleek smartphone to access 4G services, social media all day, daytime photos and enjoy two telecom providers, this is your device.


  • +Google's AI features
  • +Octa-core 1.6GHz CPU
  • +Dual Sim
  • +2/3GB RAM or 32/64GB (Expandable)
  • +Face-ID
  • +4G


  • -Average CPU functionality (at Max use)
  • -Length
  • -Average UI
  • -
Buy the itel P37 Pro!
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