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Jumia silently launched in South Africa amid COVID-19 pandemic

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Despite shutting down its business in three African markets last year, Jumia silently launched its e-commerce platform in South Africa. Prior to the launch, Jumia’s presence in South Africa had been limited to just Zando, an online shopping platform. However, as a result of the lockdown, Zando had to temporarily suspend full operations in the country and Jumia stepping up its operations.

On April 8th, 2020, Jumia announced that it will leverage the existing infrastructure of Zando, one of the leading fashion online retailers in the country and a subsidiary of Jumia Technologies AG, the parent company of Jumia.

“We are proud to extend our Jumia operations to South Africa and to offer a safer shopping solution both to vendors and consumers. In times of crisis, it is our mission to innovate together with our partners in order to bring solutions to our consumers,”

said Sacha Poignonnec, co-CEO of Jumia

While leveraging the current demand for deliveries of essential services during the lockdown, Jumia says it shall provide consumers in South Africa, with essential hygiene and sanitary products like diapers, soap bars, disinfectants, and liquid hand wash, as well as to aid retail distribution and free deliveries on select items.

According to Grant Brown, CEO of Jumia and Zando South Africa, the newly launched platform will leverage existing Zando infrastructure to facilitate the distribution of essential products for vendors and consumers in South Africa.

The group also stated that it has taken additional measures such as contactless deliveries for prepaid packages, to ensure the safety of its delivery agents, consumers, and partners alike.

Through its partnership with Reckitt Benckiser, Jumia claims that it will be reinvesting any initial commissions it makes on goods like Dettol, JIK, and Harpic into discounts on the consumer price. Lastly, the new platform will also provide critical information around COVID-19 with links to the South African government website.

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