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Kenyan start-up MarketForce 360 secures $350,000 in seed investment

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MarketForce 360, a start-up under Mesozi Group closed a USD 350,000 seed investment this week from Viktoria Business Angels Network(VBAN), alongside Growing Africa Capital and global VCs, the company announced on its website.  

The investment comes at a time when the company intends on maximizing its recent momentum by enhancing the product to unlock new revenue streams and build the team’s capacity in East Africa. 

We are focused on supporting our clients to sell more during this difficult time and plan to raise additional capital within the year to support our efforts.

Tesh Mbaabu, Co-Founder and CEO of MarketForce 360

MarketForce 360 enables consumer brands to optimize how they deliver essential goods and services to retailers and consumers by bridging the information gap in last mile distribution, while maximizing efficiency across the sales and distribution value chain.

The startup then aggregates the data collected in the field and presents it through live web dashboards, where manufacturers, distributors and service providers are able to easily and effectively monitor and analyze their distribution channels; enabling them to estimate demand and tailor their sales, distribution and marketing efforts based on real-time market trends and consumer purchasing habits. 

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