Mondia Group has launched Monsooq, an entertainment platform that utilises time as the currency in Nigeria.
Monsooq’s model focuses on enabling users to pay only for the time they spend consuming content and are not required to take out any contracts or subscriptions.
This platform allows consumers to buy entertainment time just as they would mobile airtime and use that time to consume any content they choose, including movies, sports, educational content, books, series, games and music – all on a single, convenient, end-to-end entertainment platform.
Whether a consumer wishes to play a game for 30 minutes while commuting, or binge a new series for six hours, they are able to load that amount of time to their profile securely using a debit or credit card. And when their time ends, they simply top up with more.
“African markets, especially Nigeria with its large population and growth of digital streaming services, are primed for the democratisation of the content. Mondia is firmly focused on changing the way people consume entertainment. We have incredible reach and deep understanding of the geographies in which we operate, with over 1.4 billion potential users in these countries.”Amadeo Rahmann, Mondia Group CEO
Mondia believes that Nigeria is a great local content hub for Africa with its media and entertainment industry, Nollywood, providing world-class content. Nigeria is also currently the second-largest film producer in the world in terms of the number of movies.
The local industry employs about one million people and generates over $7 billion for the economy – something Mondia is excited to help provide another platform for this content.
Source: IT News Africa