Netflix is reportedly planning a big expansion into video games on its streaming platform come 2022.
With the ever-growing competition among streaming services with the recent emergence of Disney +, Discovery, HBO Max, Peacock among others, Netflix has been looking into newer ways to keep growing. The streaming giant has since included building out its kids’ programming, opening an online shop to sell merchandise, and tapping blockbuster directors like Steven Spielberg, Zack Snyder to bring more prestigious movies to its lineup.
Reports now suggest that Netflix has hired Mike Verdu, a former Electronic Arts Inc and Facebook executive in charge of working with developers to bring games and other content to Oculus virtual-reality headsets to lead the move into video gaming. Verdu has joined the streaming platform as the Vice President of Game Development, reporting to the Chief Operating Officer, Greg Peters.
“The idea is to offer video games on Netflix’s streaming platform within the next year, according to a person familiar with the situation. The games will appear alongside current fare as a new programming genre — similar to what Netflix did with documentaries or stand-up specials. The company doesn’t currently plan to charge extra for the content,”said the person, who asked not to be identified because the deliberations are private.
By adding video games to the platform, Netflix gains another way to lure new customers and also offer something none of its direct competitors currently provides.
Additionally, the source says, Netflix will be building out its gaming team in the coming months, as it has already started advertising for game-development related positions on its website.
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