Popular podcast platform Anchor has announced the introduction of paid subscriptions creators, who save time with streamlined setup and management while keeping 100 percent of subscription revenue.
According to Anchor, paid subscriptions from Anchor and Spotify provide a more predictable, stable source of revenue that creators control while engaging deeply with loyal fans.
Starting today, creators can sign up for access to paid subscriptions and enjoy no platform fees, keeping 100 percent of their subscription revenue until 2023, when Anchor plans to introduce a competitive 5 percent fee for access to the subscription feature.
However, paid subscriptions are only available in the U.S. at launch, but Anchor intends to expand to creators in additional markets in the coming months.
Subscriptions are a great source of recurring revenue, even for shows with smaller but loyal followings. They can prove a lot more lucrative and stable than ads for creators of all sizes: a flexible tool that lets you decide what type of paid content to offer—whether it’s early access, bonus episodes, or something else.Statement by Anchor on latest feature.
Regardless of your audience size, all creators can be up and running with a paid subscription offering in minutes. Consolidate your podcast creation, hosting, distribution, and monetization in one robust, familiar, easy-to-use platform—so you can spend your time focusing on creating subscription-worthy content instead of headaches around managing separate feeds. Once you select your price point, it will apply to all your paid content. Then, just choose which episodes to make subscriber-only right from Anchor, and it’ll be instantly reflected in Spotify.
As part of paid subscriptions, we anticipate giving creators priority access to Anchor’s recently announced Q&A feature, allowing them to take paid content even further by inviting their most loyal supporters to interact directly with the show. We also expect to add functionality in the near future that enables creators to contact their subscriber base directly, making it easier for you to connect with loyal fans and offer additional perks like merch, promo codes, and more.
For listeners, it’s now easier than ever to discover bonus content and support creators on a platform they use and trust—even if they’d prefer to listen somewhere else. And creators can receive support from listeners while offering them something of value in return, deepening the connection with your biggest fans by welcoming them into your show’s community.