MultiChoice announced the launch of a new SuperSport channel line-up to give your favourite sport a dedicated home of its own. This new move by the entertainment giant sees them ditching the channel numbers on the SuperSport line-up and rebranding all the channels to offer dedicated leagues and sports.
From September 1, SuperSport viewers on DStv will be able to enjoy special dedicated channels for leagues and sports, among them the PSL, the Premier League, La Liga, rugby, cricket, golf, tennis, motorsport and several others, which will now have a home to call their own.
“This is a landmark decision in SuperSport’s history and one we’re convinced will add a fresh and invigorating dimension to our broadcasts,”said Gideon Khobane, chief executive of SuperSport.
“The changes will mean that additional SuperSport channels of local and international sporting content will be added to the DStv package. Genre channelling will no doubt increase awareness of a broader range of content, which may have always been on the platform, but wasn’t necessarily easy to discover. This signals a radical change designed to make content discovery more seamless.”he added.
Multichoice is also launching SuperSport Grandstand, immediately after Blitz at the front of the line-up. This flagship channel will host the best of any live curated sport available to Premium customers at any one time, including soccer, rugby, cricket, golf and tennis.
There will be multiple themed channels, including a “Variety” channel offering. Beyond this, DStv’s new sports line-up includes ESPN and ESPN 2, on channels 218 and 219.
Source: Press Release | Multichoice Group