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TikTok launches digital skilling campaign in South Africa

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TikTok is launching its SkillsUP campaign in an effort to empower the communities in Africa with tips on useful digital skills.

By taking advantage of its fast-growing platform to engage with the new generation through unique content, TikTok is looking to empower more communities.

Starting with the SkillsUP webinar on August 1st, the first in a series of sessions specially designed to offer digital skills training to the local community in order to advance career development. The webinar will broadcast live on TikTok South Africa’s official account from 7 – 8:30 pm EAT and will cover the vocational and life digital skills that can be applied both in the professional workspace and everyday life.

“We believe it’s important for all South Africans to have the opportunity to access knowledge and information that can help them advance their current digital skillset for both professional and personal gain, especially as it’s likely many local businesses will require at least some basic level of digital skill from future employees”

said Boniswa Sidwaba, TikTok Content Operations Manager.

She added, “Through this project, TikTok wants to empower local users, giving them access to experts and educational information in a fun and entertaining learning environment. In doing this, we believe that we can also help grow the local digital workforce”.

The 90-minute session will cover influencer marketing do’s and don’ts; building your personal brand as a creator; data and analytics; and internet safety, all related to TikTok’s mission to inspire and bring joy to its community of users. This campaign aims at helping them to better express their creative ideas both on and off the platform, and that through the SkillsUP training sessions, this goal can be achieved.

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