Truecaller has announced that as of today, there are over 43 million active Truecaller users in Africa. Along with this major milestone, the global caller ID service and telephone search engine has also introduced a new identity solution for businesses to bolster safety and eliminate fraud.
“Fraud continues to be a major issue across Africa and as a company, Truecaller wanted to provide solutions on a business level as well as a personal level. Trust is at the heart of everything we do and with so much of our lives lived through our phones, we need to ensure that our communication happens in a safe environment and that was also part of the strategy behind our campaign in March this year on harassment. The campaign called #itsnotok showed the level of sexual harassment across the world with inappropriate phone calls and messages. Shockingly, the research reported that nine out of ten women in Kenya had been harassed over their phones by anonymous callers.”said Zakaria Hersi, Director of Business Development in Africa.
The new feature, Truecaller Business Identity, allows businesses to verify their identities using a green verified business badge, accurately presenting the profile of the company the name, photo and logo.
Truecaller Business Identity has been initially launched in Africa, which the company says is a growing market for its services.
With more of the African population switching to smartphones, there is a pressing need to increase trust in communication, as cyber fraud and scams using spoofed identities are on the rise across the continent.