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Why Twitter is shutting down Fleets

1 Mins read

Twitter has officially announced plans to shut down its ‘disappearing stories’ feature, fleets.

Initially introduced by Snapchat back in 2013, the since famed ‘stories format’ has worked as the landmark feature away from the private messaging and public sharing features. Three years later, Instagram copied the feature, and from here other social media platforms jumped on the wave, including Facebook and LinkedIn.

Twitter however arrived late to the trend as it rolled out Fleets back in March 2020, which received mixed reactions from users worldwide.

Through a tweet and blog shared by the social media giant, it has been indicated that fleets will be coming to an end on August 3rd after receiving an underwhelming number of users using the feature.

“We built Fleets as a lower-pressure, ephemeral way for people to share their fleeting thoughts. We hoped Fleets would help more people feel comfortable joining the conversation on Twitter. But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped. Because of this, on August 3, Fleets will no longer be available on Twitter.”

said Ilya Brown, Head of Product, Brand & Video Ads at Twitter.

With the removal of fleets, users will in place see any active ‘spaces’ at the top of their timelines. Additionally, the ‘normal tweet composer’ will be updated with the pre-existing fleet camera editing features, like text-formatting and GIF stickers over photos.

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